Instagram ideal client clarity is one of those phrases that gets thrown around constantly — and most founders believe they have it. They’ve done the worksheets. They’ve filled out the avatar. They know their person is a millennial mom who…
Your Business Revenue Ceiling Was Built by Your Backend
Hitting a business revenue ceiling is one of the most disorienting experiences a founder can have. Your business works. You have clients and proof of concept. You’re doing everything you were supposed to do — and yet the revenue number…
Ep. 29: Female Founder Business Diagnosis — Fix the Right Thing
A good female founder business diagnosis starts with one question: are you solving the right problem? In Episode 29 of She’s Built Like a CEO, Brooke shares four conversations she keeps having with founders across different businesses and different stages…
When to Hire Business Help (And Why You’re Waiting Too Long)
Figuring out when to hire business help is one of the most important decisions you will make as a founder — and most women wait far too long to make it. Because somewhere along the way they picked up the…
Ep. 28: What Is a Business Backend? (Explained for Founders)
If the phrase ‘business backend’ has ever made you tilt your head or quietly Google what it actually means, this episode is for you. In Episode 28 of She’s Built Like a CEO, Brooke breaks down the business backend explained…
Fear of Business Automation Is Costing You More Than You Think
The fear of business automation is one of the most expensive fears a founder can carry. And the frustrating part? It usually gets dressed up as something noble — like caring deeply about your clients, or refusing to let your…
Ep. 27: Online Service Business Burnout — Here’s Why It Happens
If you’re experiencing online service business burnout right now, there’s something important you need to hear before you blame yourself for it: your business is working. You have clients, revenue, and proof of concept. So the exhaustion you’re feeling isn’t…
10 Signs You Need an Online Business Backend Audit
Doing an online business backend audit is one of the highest-leverage things you can do for your business — and most founders wait far too long to do it. By the time the signs become obvious, the systems have been…
How to Know If Your Online Business Needs a Backend Audit
Most founders wait too long to look at what’s happening behind the scenes of their business. So, today we’re going to talk about how to know if your online business needs a backend audit. Too long didn’t read version: yes,…
