Most founders wait too long to look at what’s happening behind the scenes of their business. So, today we’re going to talk about how to know if your online business needs a backend audit. Too long didn’t read version: yes, you do. And you can do it yourself for free HERE, or you can call in the expert to do it with you HERE.
As online entrepreneurs we tend to build with what we have. That means we’re grabbing technology based on the budget we have. It means we’re holding technology together with our time, because automations are too complicated to figure out right now. And either we’re delegating tasks poorly, or not at all. None of that is wrong in the moment, but as your business grows it’s not sustainable.
10 Signs Your Backend Needs Attention
There are hundreds of signs that your online business needs a backend audit. Let’s take a look at a few of them today. Which ones do you see your business in?
- You have to manually send an email to anyone who purchases a service from you.
- You can’t take a week off without everything stalling.
- You’ve had to recreate the same email from scratch more than once.
- There isn’t a single document that explains how your business runs.
- Your email segmentation is a mess… or doesn’t exist.
- There is this one peice of tech you’ve been using because someone you trust said it was the best. But you constantly fight with it.
- Onboarding a new client is a manual process.
- Your calendar tool books the appointment but nothing else happens automatically after that. No confirmation sequence, or reminder. And no follow up.
- Zapier is holding your entire tech stack together. And you’re not entirely sure what happens if one of those zaps breaks.
- Your automations were set up a long time ago and you don’t actually know if they’re still firing correctly.
What Does a Backend Audit Actually Involve?
You’re a busy business woman who knows good things require hard work. But, you also love it when something is as simple as possible. I respect that and when we do your Backend Audit, the process is smooth and moves the needle forward.
We start with an intake form. This form allows you to verbalize what’s happening in your business, or not happening. The benefit is that I get to do research before we hop on a call. This makes our time together more efficient. When I am able to understand what systems you’re using, the frustrations you have, and the overall relief you’re looking for before our call, I can come prepared.
Once the form is complete and I’ve done my review of the information, we hop on a 90 minute call. Our time is filled with digging deeper into your needs as they stand now, and what they look like into the future. I’ll ask you the right questions to get to the bottom of how to make your business feel like you always meant it to. (You know, the one where you can take off on a random Tuesday without any fear it will all fall apart.) Don’t worry, you don’t have to have all the answers to the questions, in fact, you won’t and shouldn’t. Not knowing the answer gives me just as much information as a solid answer does.
While most of the call will be diagnostic, there might be simple tech items we can fix. If we can hop on a screen share and fix it right away, we will. Yes, there are some tech issues that can be solved with a simple setting change. If I see those, we’re going to get that relief to you right away.
Overall, what the call will look like is completely dependent on you, your business, and what needs I see. No two calls are ever the same.
What You Walk Away With
After the call is over you walk away with a little thing called clarity. And that comes in the form of a few tangible items:
- List of things that were discussed that need to be taken care of
- Specific next steps with a priority on what will get you to your backend goals fastest
- Two weeks of access to me on Voxer to ask follow up questions
- The option to apply the cost of your Backend Audit to a Backend Sprint (a two week sprint where I implement the tasks on your list and get your backend set up and running for you)
But the real thing you’re walking away with is relief. Time freedom and the ability to grow your business and increase your income will reveal itself as you implement these systems.
Listen. You know it, I know it… you’re doing too much in your business right now and you’re ready to step into the CEO role instead of working in operations.
The Cost of Not Doing It
Every week you run your business on broken systems is a week you’re spending time you don’t have on tasks that shouldn’t require you. It’s math, my friend.
When your automations aren’t firing correctly, you’re doing that work manually. A disconnected tech stack forces you to fill the gaps with your own time and memory. When you don’t have documented processes, every task starts from scratch. And every hour you spend doing those things is an hour you’re not spending on the work that actually grows your business.
There’s also the growth ceiling to consider. The backend that gets you to your first few thousand dollars a month will not get you to ten or fifteen thousand. At some point the systems that go you here will stop holding. Most founders hit that wall and assume the problem is their offer, their marketing, their time management, or their mindset. But they forget to check in with their backend.
The longer you wait, the more expensive the fix becomes. Not just in money, but in time, and in the mental load you’re carrying while you wait.
Booking Your Backend Audit
When you read through that list of ten signs, did you see your business in more than one or two of them? Then you know what needs to happen next.
The Backend Business Audit is $499. It’s ninety minutes of focused diagnosis. You leave with a clear roadmap of exactly what needs to change and in what order. Plus, the two weeks of Voxer access so you’re not left figuring it out alone afterward.
If you want to start smaller, try the free Backend Self Audit. It walks you through the same diagnostic process on your own. You won’t get the roadmap or the recommendations, but it will show you clearly where to look for the gaps.
Either way, the first step is getting honest about what’s actually happening behind the scenes of your business.
