Business backend systems and automation for female founders who want their hands off the tech.

Online Business + Backend Strategy With Brooke

Free Backend Audit

about brooke

I left corporate America because staying was killing my nervous system.

After having my kid, the masks I'd been wearing my whole life stopped fitting. My neurodivergence became impossible to ignore. I was running on fear and slowly losing the thread of who I actually was.

So I left. And I built something that worked for the way my brain actually operates — not the way I'd been told it should.

While a part of my job in corporate was working on the backend of the business, the process of building my own taught me more about business backends than any corporate job ever could. When you have to build systems that genuinely support you, you get very good at understanding what actually works and why.

I help female founders build backend systems that fund their life — not consume it. I know what's stealing your time, what's slowing your growth, and exactly what needs to change — and in what order.

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my philosophy

Every founder is different. Every business is different. Just because one woman thrives on a particular platform or process doesn’t mean it belongs in your business. The backends that actually work are the ones built around how you think, how you grow, and where you’re going.

That’s what I’ve learned from years inside corporate operations, building my own business from scratch, and working directly inside the backends of female-founded businesses. No two are the same. No two solutions should be either.

kind words

“Brooke was so quick to respond and helped me when I was really stressed with organization, funnels, and trying to connect all the different platforms. She helped me streamline my offers and make the whole process smoother for clients.” 

-EMDR with Carly

“Brooke has been AH-MAZING for my business! I have been working with her to develop my coaching business. Prior to her help, my coaching business “sat in limbo”-stuck. As a neurospicy entrepreneur I need bite-size pieces for the things that I have to get done and she handled the rest! She’s a little bit coach, a little bit virtual assistant and a LOT of Online Business Manager.”

-Sandy Boone

Brooke helped me simplify parts of my business that I desperately needed to hand off. Tech and BTS systems are my biggest nightmare. I had been doing EVERYTHING myself. I had no time to take new clients and do what I loved the most. Now I have clear offers, clean systems, free resources that do heavy lifting for me, simplified processes, and I have time back to be a human being.

If you have been considering hiring someone who sees all the disconnects behind the scenes with tech and/or how to monetize your brilliance digitally, you have to hire her!”

-Karrie Out Loud

Your business is working.You’re just working too hard to keep it that way.

You're in High Demand

Income is coming in. The business is moving. The backend holding it all together is starting to show its cracks.

You're Doing Everything

You know you need to automate and eventually delegate. But, you don’t know exactly what, to whom, or in what order.

You're Ready for the CEO Role

You’re done running your business. You’re ready to LEAD it, and you need the systems behind you to make that shift real.

She’s Built Like a CEO Podcast

Real conversations about what’s actually happening behind the scenes of successful female-owned businesses — and what to do about it.

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